Look Talk Ask Campaign

For Manchester University, I designed a striking poster series aimed at destigmatizing mental health conversations and encouraging students to utilize university counselling services. The campaign's visual approach was deliberately textural and bold, utilizing linocut and collage techniques to create visually compelling and emotionally engaging artwork.

The posters strategically employed graphic design to:

• Create eye-catching visuals that capture student attention

• Use textural elements to evoke emotional resonance

• Incorporate bold typography to communicate key messages about mental health support

• Leverage collage and linocut styles to break traditional, clinical representations of mental health support

The design intent was to present mental health resources as approachable, creative, and supportive, ultimately motivating students to seek help and engage in open dialogues about their emotional well-being.